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Here at Parachute HQ we are incredibly excited about the capabilities and possibilities in the web development industry with regards to responsive design and mobile web browsing.

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smart phone optimization

Here at Parachute HQ we are incredibly excited about the capabilities and possibilities in the web development industry with regards to responsive design and mobile web browsing.

That’s why when we read the Google/Nielsen market research report about how Mobile Search Drives Conversions we did so with a great big grin adorning our faces. We love numbers we can really sink our teeth in to, and this particular number is quite eye-opening, not to mention indicative of the direction mobile web browsing is heading:

55% of conversions happen within an hour of Mobile Search!

In addition to this a whopping 77% of Mobile Search happens at home or work, whilst shopping queries are twice as likely to be made in store. The ease and convenience of Mobile Search seems to win the day when it comes to researching a potential purchase or action.

Some of the key takeaways from the Google/Nielsen market research report are:

• The majority of mobile searches occur in the afternoon or evening
• 77% of mobile searches are in a location likely to have a PC available
• Speed and convenience are the key drivers of mobile search
• 73% of mobile searches trigger additional action and conversions
• 45% of all mobile searches are goal-orientated (conducted to help make a decision)

It has clearly never been more important to ensure that your website is mobile optimized. If your competitors are offering the speed and convenience of mobile search and web browsing by readying their website to meet the needs of smartphone and tablet users, and you’re not, where do you think all those lovely conversions are going to go?

Contact us today to discuss responsive web design.

photo credit: William Hook via photopin cc

Written By David Bova

David Bova

Article Comments

  • amit panwar

    Fully agree, One should must have a business website. It is help you to grow locally and globally both. Having a website doesn’t cost you lot, but the absence of website may cost you lot. For website development and marketing you can contact

  • Nazma Khan

    Nice article. thanks for share this nice post.

  • Thank you so much for sharing such informative post

  • Suman Raghav

    Thank you for post this helpful article. Having a website gives you the ability to drive more customers to your brick and mortar locations. Because your website is online 24/7, customers aren’t limited to learning about your business during normal business hours. In addition, you can tailor your website to give your customers exactly the information that they are seeking.
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  • Charis


    eCommerce is the latest technology that helps you attract more new customers.
    Internet has totally changed the way we do our shopping
    It is so much easier to sit at home, find what we need it and then it’s delivered to our front door than messing with the crowds in the store.Online shopping makes it easy for us to compare sellers before buying. We can get more detail before making a decision to buy or not.
    You can take a sample look at one of our e-commerce websites @swarays:
    Looking forward to partnering with you.

  • thanks a lot for the article,my mom having a parlor but she don’t have website,I am not aware of that,I am going to create a website for that shop soon,keep doing this quality work,have a good day!