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Nobody Panic! #Mobilegeddon Is Here!

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“I don’t wanna close my eyes
I don’t wanna fall asleep
‘Cause I’d miss you, baby
And I don’t wanna miss a thing”

Truer words have never been sung than that of the Aerosmith Armageddon theme song, I Don’t Want To Miss A Thing. While the song is 15 years old, the meaning of the lyrics (primarily the chorus) could not be truer today.

Today has been dubbed Mobilegeddon by the online masses. But wait, what could possibly be so monumental that we’d dare compare it to the moment when we realise (SPOILER ALERT) Bruce Willis had died so Ben Affleck could live on and become Batman? Well, dear reader, today is the day that Google are updating their algorithms to favour those websites who are friends to mobile devices.

Since Google broke the information in February, developers all over the globe have been working in a constant state of panic to ensure that their websites are mobile ready. If not, the results could see their rankings suffer. Google said;

This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

While the search behemoth have provided developers with some handy how to guides to make their websites compliant with the new algorithms, the big question is… are you mobile ready?

Has your site been affected by the change? Let us know! You can chat to us on Facebook or tweet us @ThisIsParachute.

Written By Ashley Smith

Ashley Smith

Ashley is our Client Service Executive, working to deliver top drawer content marketing and social media campaigns for our clients.

Article Comments

  • amit panwar

    Fully agree, One should must have a business website. It is help you to grow locally and globally both. Having a website doesn’t cost you lot, but the absence of website may cost you lot. For website development and marketing you can contact

  • Nazma Khan

    Nice article. thanks for share this nice post.

  • Thank you so much for sharing such informative post

  • Suman Raghav

    Thank you for post this helpful article. Having a website gives you the ability to drive more customers to your brick and mortar locations. Because your website is online 24/7, customers aren’t limited to learning about your business during normal business hours. In addition, you can tailor your website to give your customers exactly the information that they are seeking.
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  • Charis


    eCommerce is the latest technology that helps you attract more new customers.
    Internet has totally changed the way we do our shopping
    It is so much easier to sit at home, find what we need it and then it’s delivered to our front door than messing with the crowds in the store.Online shopping makes it easy for us to compare sellers before buying. We can get more detail before making a decision to buy or not.
    You can take a sample look at one of our e-commerce websites @swarays:
    Looking forward to partnering with you.

  • thanks a lot for the article,my mom having a parlor but she don’t have website,I am not aware of that,I am going to create a website for that shop soon,keep doing this quality work,have a good day!