Google’s biggest cash cow is undergoing a major redesign after 15 years of existence. Given that the most recent changes were implemented back in 2008, the current Adwords interface certainly lacks in user friendliness and, due to the large number of features added during the years, it is not the most intuitive platform to use.
The company announced the news on Monday and offered an initial look at the complete design overhaul that AdWords will undergo over the next year. The main goal of this new facelift is to create a more user-friendly platform by making it easier to manage campaigns and source your data faster.
In the fast-paced digital marketing landscape, this was a much needed step that will allow to better serve the needs of businesses and, at the same time, take into account the changing consumer behaviour patterns. The developments that are going to be implemented leverage primarily on the ever growing chunk of searches on-the-go which are driving the growth of mobile shares over the more traditional desktop devices. Another trend to be addressed in the redesign is the growing emphasis placed on data visualisation and the importance of exploiting performance insight obtained from data.
The plan is to have the redesign rolled-out for testing over the next 12 to 18 months to selected advertisers based on speciality areas. Unfortunately no Beta announced yet – Google rolls out Invite Only.
Photo Credit: Google