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The Evolution of Nike

Guess who’s back? That’s right, it’s time to get nostalgic about our favourite logos and this week, we’re running back through the years to take a look at the evolution of one of our favourite sports brands.

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Go now and Google the Nike logo – Just do it!

Ha! We had to do that, may as well get it out of the road at that start, eh?

Regarded as having one of the most popular and easily recognised logos, Nike’s iconic stamp really does have a fascinating history. The Nike tick, or to use its proper name, the Swoosh dates back to 1971 when Nike became… well officially known as Nike.

Its original form was created by Portland State University student Carolyn Davidson, where she looked to encapsulate Nike’s essence, motion in the design. However, the brand’s name and logo are much more intertwined that would first appear.

To understand the brand, we’re going on a little field trip all the way back to ancient Greece. Hercules soundtrack and winged sneakers at the ready? Let’s go!


In ancient Greek mythology Nike was the goddess of victory, also known by the super cool name of Winged Goddess of Victory. She is most commonly known for her presence on the battlefield, rewarding victors with glorious fame and power. While most other deities have dropped their wings through the ages, Nike is rarely seen without.


You may or may not know this, but the brand is actually named after our favourite winged Goddess. So, it only makes sense that the logo convey some of her essence, along with the core values of the brand. The swoosh is said to be largely based on the wings of the Goddess Nike and, since its original inception, has undergone little change over the years. Originally partnered with “Nike” in Futura Bold and available in a variety of colours, the logo evolved to solely feature the well known red and white colouring.

In 1995, the logo evolved further to feature a standalone swoosh and has continued to utilise this alone to this day. Now, the logo is comprised of the swoosh with a simple black colour palette as its form of branding.

Photo Cred: Nike Evolution via FamousLogos.Net

Written By Ashley Smith

Ashley Smith

Ashley is our Client Service Executive, working to deliver top drawer content marketing and social media campaigns for our clients.

Article Comments

  • Simon Jones

    Interesting… I run a pub quiz questions website and business ( and often creative block can be a problem. My solution is to do two things in tandem, a primary and secondary task, and when creative block occurs with the primary I move onto the secondary task and switch back after a while… this seems to always work. The hours can disappear when staring at a computer screen waiting for inspiration and that’s not good for any business.

  • Carlit

    Interesting article. The combination of both the techniques is truly the best strategy. The proof of traditional marketing still being important can be easily seen here :