With 8 BILLION video views EACH DAY, Snapchat is a marketer’s dream come true. According to co-founder and CEO of Snapchat, Evan Spiegel, the app has over 100 million daily users who spend an average of 25-30 minutes on the app each day. Not bad, eh?
Now I can already hear you grumbling “Snapchat is for teenagers and for people who want their photos to be destroyed 10 seconds after their sender opens them”. Correct. It’s also for businesses, celebrities and everything in-between. Here’s a few examples of Snapchat being used in creative ways:
In February, Kardashian fans were more than thrilled when Kylie Jenner created her own scandalous movie on Snapchat. The 18-year-old created a video along with her sister Kendall Jenner and friends Hailey Baldwin and Harry Hudson, uploading 6 second snippets to her Snapchat Story. You can view the video here, although we should warn you that it’s NSFW due to some explicit language.
Kylie soon realised that she was on to something and has released move videos since, with guest appearances from half-sister Kim Kardashian and husband Kanye West. There was no intentional product placement or outside advertising in the videos but there most certainly could be, making this a new revenue stream for the teenage millionaire.
Now, let’s move on to a more business focused Snapchat account. I present to you – Dr Miami. Warning, Dr Miami is NSFW or for the squeamish as you’ll find out. Dr Miami is a professional when it comes to Snapchat stories; he Snapchats his cosmetic surgery procedures in real time. That’s right – watch as Dr Miami sucks the fat out of one area on his patient and injects it into another.
I have followed Dr Miami on Snapchat for almost a year and it’s safe to say, I’ve seen it all. The Snapchat story typically varies: you will meet the team, see what they do on a daily basis, see a few cases of plastic surgery, hear some awful jokes from Dr Miami and typically receive a message telling you to enjoy your weekend.
The Dr’s marketing methods have seen some controversy, but, his marketing is undeniably real. Users see the entire procedure -literally guts and all- which has proved extremely successful for the clinic, as they have seen their books fill months in advance.
Anyway, back to marketing for your business. The point here is that we have to look beyond the limits that we are provided with and take a chance. Should you get Snapchat for your business? Yes, if you are successfully managing your other social media accounts. Yes, if you receive a reasonable engagement rate and think your clients/demographic would engage with it. Yes, if you’re willing to commit a bit of time building up your client base. However, if you can’t answer yes to all of those questions then perhaps it would be best to spend some time increasing your social profile before taking on a new venture.
Keep an eye out for a post on how to improve your Snapchat marketing skills!