How To Get Rid Of Your Creative Block
Written By: Victoria Iannotti on 02/12/2016
Here at Parachute, we are all about getting creative and coming up with big ideas. So what do you do when the ideas just won’t come? Let us show you how to get those creative juices flowing again!
Google AdWords Launches New Message Extension
Written By: Olivia on 21/11/2016
Here at Parachute, we are a big fan of AdWords and all of its capabilities. Welcome, Google Message Extension, the latest way to interact with customers.
Top 5 Halloween Adverts
Written By: Jen Laurie on 31/10/2016
It’s fast approaching that time (and one of my personal favorites) of year. YES! Halloween is almost here. Now, before I get too carried away and break out my copy of Hocus Pocus and Nightmare before Christmas; let’s have a look at some of the most frighteningly successful Halloween marketing campaigns that have set themselves apart from the crowd.
Written By: Olivia on 29/07/2016
Snapchat consistently stays in the top 10 UK app charts, it’s certainly popular among its users but how can it benefit advertisers?
Video Marketing: Is It Worth It?
Written By: Victoria Iannotti on 08/07/2016
The online world is overflowing with all kinds of marketing content and video is one that is here to stay. The stats are show that video marketing is here to stay so we tell you the basics you need to know about the world of Video Marketing.
Online Customer Service – Get On It!
Written By: Olivia on 29/06/2016
For many customers, social media can be the first point of contact with a business. As such, it’s important to treat enquiries and feedback on your social media channels with the same level of importance as you would if the customer were standing in front of you.
The Rise of the Influencer
Written By: Victoria Iannotti on 23/06/2016
With the sudden takeover by ‘Celebrity’ bloggers, we take a look at why they are big business for brands.
The Drunk User Experience
Written By: Olivia on 10/06/2016
Drunk UX is definitely a thing we can’t stop talking about in the office. Here are our reasons why we think it would be a good idea to (sensibly) have a few drinks and test your website’s interface.
A Parachute Pinterest Guide
Written By: Victoria Iannotti on 26/05/2016
Pinterest is one of the newer social networks to offer advertising, so we take a look at what to remember when creating a Pinterest ad!
Radio, Someone Still Loves You!
Written By: Victoria Iannotti on 20/05/2016
With digital advertising showing no sign of slow-down, we focus on humble radio and why you shouldn’t over look its persuasive power.
Is Digital Advertising Singing Its Swan Song?
Written By: Ashley Smith on 12/05/2016
Digital advertising is an integral part of any campaign. That being said, advertisers are beginning to struggle to keep the ads alive with the highly popular trend of adblocking.
Snapchat – The Most Underutilised Social Media Marketing Tool
Written By: Olivia on 06/05/2016
We’ve all heard of Snapchat and we’re all partial to a filter or two or ten! Find out how Snapchat is being utilised by savvy business owners and celebrities as a free marketing tool.
Parachute’s 12 Steps to Improve Your Website
Written By: Olivia on 11/04/2016
Spring is here and it’s time to de-clutter your life and your website. We have created our 12 step guide to spring cleaning your site and having the best website around!
Google Announces the AdWords Facelift
Written By: Tajana on 30/03/2016
The Google AdWords platform is undergoing a redesign process to make it easier to navigate and use.
Our Top Female Influencers in The Creative Industries
Written By: Olivia on 08/03/2016
Parachute celebrates International Woman’s Day by looking at some of the most influential woman in the Creative Industries right now!
Could 360 Degree Videos Change Your Business’ Marketing Approach?
Written By: Olivia on 24/02/2016
360 degree videos are the latest craze online. With Youtube and Facebook accommodating the format, it’s easy to assume that 360 videos are here to stay. Should we all start promoting our products through 360 videos? Read on to find out how 360 degree videos could enhance your marketing strategy.
What Zoolander 2 Can Teach Us About Marketing
Written By: Victoria Iannotti on 17/02/2016
Zoolander 2 has finally arrived! To celebrate, we take a look at what Blue Steel has taught us about marketing.
5 Times Deadpool Won At Marketing
Written By: Ashley Smith on 29/01/2016
I love Deadpool. With an often NSFW response to most situations and a sense of humour to twist even the purest of minds, he’s the hero I never knew I needed. Hyped as THE film release of this year, we count down his best marketing stunts (so far)…
Our Top 5 Christmas Adverts of 2015
Written By: Victoria Iannotti on 02/12/2015
Can you guess which will be number one? You might be in for a surprise…
Written By: Victoria Iannotti on 26/11/2015
To celebrate Thanksgiving, we take a look at some of the great Thanksgiving adverts there has been over the years.
Marketing and the Movies
Written By: Ashley Smith on 25/11/2015
Movies have long held our imagination captive, but only in recent times have we seen the level of marketing, cross promotion and tie-in that we see on a daily basis. But how would one come up with a marketable cross promotion for a film?
How to succeed with Pay per Click Advertising
Written By: David Bova on 18/11/2015
Pay per Click Advertising is big business, but it does have its pitfalls if you’re not targeting users properly. Here’s our guide to ensuring your PPC is delivering quality results and ROI…
Meet… John Lewis?
Written By: Ashley Smith on 11/11/2015
By now you’ll probably have seen the 2015 Christmas extravaganza that is the John Lewis ad. Great news for us, not so much for one poor chap…
The Recipe for an Effective Content Mix
Written By: Ashley Smith on 30/09/2015
Want to create an effective content mix? Read on for the perfect solution!
Bounce Rate Blues: How to Beat High Bounce Rates
Written By: David Bova on 03/08/2015
Bounce Rate is one of the many metrics you can measure within Google Analytics which gives you a clear insight into how people are engaging with and using your website. Let’s look at how we can tackle a high Bounce Rate…
Nobody Panic! #Mobilegeddon Is Here!
Written By: Ashley Smith on 21/04/2015
Written By: Ashley Smith on 02/04/2015
Yesterday was a day that most of us dread. A day of intense distrust and scepticism. That’s right, April Fools Day! As we glared at each other with suspicion, we came across some fantastic April Fools pranks. Let’s have a look shall we?
Step into Christmas
Written By: Ashley Smith on 24/11/2014
It’s that time of year again… The Christmas adverts have been unleashed! We’ve spent hours picking our top 10 just for you…
Internet Marketing vs. Traditional Marketing
Written By: Hollie MacLeod on 24/03/2014
Today, all businesses are faced with mountains of choice when it comes to marketing their business. Here, we are going to weigh up the pros and cons for both Internet Marketing and Traditional Marketing.
Top 10 Benefits of Having a Website
Written By: Jen Laurie on 10/03/2014
If you own or operate a business which hasn’t taken that step into the online world, here are 10 reasons that will leave you wondering why you hadn’t done it sooner!
7 reasons your small business should start blogging
Written By: David Bova on 03/02/2014
Our pal Karen Reyburn has written this blog about the benefits of blogging. She’s an online marketing expert, working with accountants across the UK and USA. She’s also a prolific blogger and worth listening to when it comes to marketing your business online.
Top 5 Scariest Digital Marketing Mistakes (Videos)
Written By: Ashley Smith on 30/10/2013
In honour of the spookiest night of the year, our superstar Social Media Intern Caitlin has been taking a look at the top 5 scariest brand video fails.
What We’ve Learned From… Visit Scotland
Written By: Ashley Smith on 23/10/2013
Welcome to the third entry in our blog series ‘What We’ve Learned From…’ where we’ll look at the application of digital strategies to the real world. In this post we look at… Visit Scotland!
Conversion Rate Optimization
Written By: David Bova on 15/08/2013
Search Engine Optimization will only take you so far. Being found in the top ten on page one of your desired search engine for your desired search term(s), then having the searcher click through to your landing page is only part of the equation.
Invest in Great Web Development
Written By: David Bova on 12/07/2013
Whilst it’ll always seem like an attractive prospect to go with the cheaper option, there is a great deal more to consider than short-term costs, no matter the business!
Facebook Graph Search
Written By: David Bova on 29/06/2013
Our lives as online practitioners forever changed when a young Harvard dropout by the name of Mark Zuckerberg created Facebook. The onus on Likes and Shares as social media became an incredibly powerful channel for marketing has been huge.
What We’ve Learned From…
Written By: David Bova on 22/06/2013
Welcome to the first in our blog series ‘What We’ve Learned From…’ where we’ll look at the application of digital strategies to the real world.
First up, Arrested Development.
Copywriting Academy Feature
Written By: David Bova on 15/06/2013
Our CEO Iain Gorman was recently featured on Andy Maslen’s blog as part of the “This Much I Know” series of interviews with copywriters.
Written By: David Bova on 01/06/2013
Here at Parachute HQ we are incredibly excited about the capabilities and possibilities in the web development industry with regards to responsive design and mobile web browsing.