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How To Get Rid Of Your Creative Block

How To Get Rid Of Your Creative Block

Written By: Victoria Iannotti on 02/12/2016

Here at Parachute, we are all about getting creative and coming up with big ideas. So what do you do when the ideas just won’t come? Let us show you how to get those creative juices flowing again!

Snapchat Advertising

Snapchat Advertising

Written By: Olivia on 29/07/2016

Snapchat consistently stays in the top 10 UK app charts, it’s certainly popular among its users but how can it benefit advertisers?

The Drunk User Experience

The Drunk User Experience

Written By: Olivia on 10/06/2016

Drunk UX is definitely a thing we can’t stop talking about in the office. Here are our reasons why we think it would be a good idea to (sensibly) have a few drinks and test your website’s interface.

Parachute’s 12 Steps to Improve Your Website

Parachute’s 12 Steps to Improve Your Website

Written By: Olivia on 11/04/2016

Spring is here and it’s time to de-clutter your life and your website. We have created our 12 step guide to spring cleaning your site and having the best website around!

Converting Mobile Traffic into Sales

Converting Mobile Traffic into Sales

Written By: David Bova on 08/09/2015

Mobile traffic makes up a growing percentage of all visitors to your website, so knowing how to convert these visits into sales is essential. We’ve got some hints and tips on how to deliver just that.

Nobody Panic! #Mobilegeddon Is Here!

Nobody Panic! #Mobilegeddon Is Here!

Written By: Ashley Smith on 21/04/2015
Benjamin: Our Very Own Web Ninja

Benjamin: Our Very Own Web Ninja

Written By: Ashley Smith on 13/03/2015

Benjamin has been our web dev intern for the last 3 months. All the way from Dijon, he has blown us all away with his passion for websites… and shorts in winter.

Update Alert! WordPress 3.9 Has Landed

Update Alert! WordPress 3.9 Has Landed

Written By: David Bova on 18/04/2014

After the facelift of WordPress 3.8 (Parker), can we expect another dramatic update? Let our Technical Director David Bova talk you through the ins and outs of this latest WordPress update.

An Honorary Scot – Remi’s Internship

An Honorary Scot – Remi’s Internship

Written By: David Bova on 31/03/2014

We were incredibly lucky here at Parachute to have been joined for the past 3 months by Rémi Perrot, who came all the way from Burgundy, France to intern with us in Glasgow. Here are the thoughts and experiences of the man himself…

Internet Marketing vs. Traditional Marketing

Internet Marketing vs. Traditional Marketing

Written By: Hollie MacLeod on 24/03/2014

Today, all businesses are faced with mountains of choice when it comes to marketing their business. Here, we are going to weigh up the pros and cons for both Internet Marketing and Traditional Marketing.

Top 10 Benefits of Having a Website

Top 10 Benefits of Having a Website

Written By: Jen Laurie on 10/03/2014

If you own or operate a business which hasn’t taken that step into the online world, here are 10 reasons that will leave you wondering why you hadn’t done it sooner!

Conversion Rate Optimization

Conversion Rate Optimization

Written By: David Bova on 15/08/2013

Search Engine Optimization will only take you so far. Being found in the top ten on page one of your desired search engine for your desired search term(s), then having the searcher click through to your landing page is only part of the equation.

Flavourly.com Refresh

Flavourly.com Refresh

Written By: David Bova on 25/07/2013

Team Parachute were approached by Flavourly.com for a full aesthetic upgrade of their website, which needed to be ready for their national launch on the 28th of June.

Invest in Great Web Development

Invest in Great Web Development

Written By: David Bova on 12/07/2013

Whilst it’ll always seem like an attractive prospect to go with the cheaper option, there is a great deal more to consider than short-term costs, no matter the business!

Mobile Shopping

Mobile Shopping

Written By: David Bova on 01/06/2013

Here at Parachute HQ we are incredibly excited about the capabilities and possibilities in the web development industry with regards to responsive design and mobile web browsing.

How To Get Rid Of Your Creative Block

How To Get Rid Of Your Creative Block

Written By: Victoria Iannotti on 02/12/2016

Here at Parachute, we are all about getting creative and coming up with big ideas. So what do you do when the ideas just won’t come? Let us show you how to get those creative juices flowing again!

Google AdWords Launches New Message Extension

Google AdWords Launches New Message Extension

Written By: Olivia on 21/11/2016

Here at Parachute, we are a big fan of AdWords and all of its capabilities. Welcome, Google Message Extension, the latest way to interact with customers.

Top 5 Halloween Adverts

Top 5 Halloween Adverts

Written By: Jen Laurie on 31/10/2016

It’s fast approaching that time (and one of my personal favorites) of year. YES! Halloween is almost here. Now, before I get too carried away and break out my copy of Hocus Pocus and Nightmare before Christmas; let’s have a look at some of the most frighteningly successful Halloween marketing campaigns that have set themselves apart from the crowd.

Snapchat Advertising

Snapchat Advertising

Written By: Olivia on 29/07/2016

Snapchat consistently stays in the top 10 UK app charts, it’s certainly popular among its users but how can it benefit advertisers?

Video Marketing: Is It Worth It?

Video Marketing: Is It Worth It?

Written By: Victoria Iannotti on 08/07/2016

The online world is overflowing with all kinds of marketing content and video is one that is here to stay. The stats are show that video marketing is here to stay so we tell you the basics you need to know about the world of Video Marketing.

Online Customer Service – Get On It!

Online Customer Service – Get On It!

Written By: Olivia on 29/06/2016

For many customers, social media can be the first point of contact with a business. As such, it’s important to treat enquiries and feedback on your social media channels with the same level of importance as you would if the customer were standing in front of you.

The Rise of the Influencer

The Rise of the Influencer

Written By: Victoria Iannotti on 23/06/2016

With the sudden takeover by ‘Celebrity’ bloggers, we take a look at why they are big business for brands.

The Drunk User Experience

The Drunk User Experience

Written By: Olivia on 10/06/2016

Drunk UX is definitely a thing we can’t stop talking about in the office. Here are our reasons why we think it would be a good idea to (sensibly) have a few drinks and test your website’s interface.

A Parachute Pinterest Guide

A Parachute Pinterest Guide

Written By: Victoria Iannotti on 26/05/2016

Pinterest is one of the newer social networks to offer advertising, so we take a look at what to remember when creating a Pinterest ad!

Radio, Someone Still Loves You!

Radio, Someone Still Loves You!

Written By: Victoria Iannotti on 20/05/2016

With digital advertising showing no sign of slow-down, we focus on humble radio and why you shouldn’t over look its persuasive power.

Is Digital Advertising Singing Its Swan Song?

Is Digital Advertising Singing Its Swan Song?

Written By: Ashley Smith on 12/05/2016

Digital advertising is an integral part of any campaign. That being said, advertisers are beginning to struggle to keep the ads alive with the highly popular trend of adblocking.

Snapchat – The Most Underutilised Social Media Marketing Tool

Snapchat – The Most Underutilised Social Media Marketing Tool

Written By: Olivia on 06/05/2016

We’ve all heard of Snapchat and we’re all partial to a filter or two or ten! Find out how Snapchat is being utilised by savvy business owners and celebrities as a free marketing tool.

Parachute’s 12 Steps to Improve Your Website

Parachute’s 12 Steps to Improve Your Website

Written By: Olivia on 11/04/2016

Spring is here and it’s time to de-clutter your life and your website. We have created our 12 step guide to spring cleaning your site and having the best website around!

Google Announces the AdWords Facelift

Google Announces the AdWords Facelift

Written By: Tajana on 30/03/2016

The Google AdWords platform is undergoing a redesign process to make it easier to navigate and use.

Our Top Female Influencers in The Creative Industries

Our Top Female Influencers in The Creative Industries

Written By: Olivia on 08/03/2016

Parachute celebrates International Woman’s Day by looking at some of the most influential woman in the Creative Industries right now!

Could 360 Degree Videos Change Your Business’ Marketing Approach?

Could 360 Degree Videos Change Your Business’ Marketing Approach?

Written By: Olivia on 24/02/2016

360 degree videos are the latest craze online. With Youtube and Facebook accommodating the format, it’s easy to assume that 360 videos are here to stay. Should we all start promoting our products through 360 videos? Read on to find out how 360 degree videos could enhance your marketing strategy.

What Zoolander 2 Can Teach Us About Marketing

What Zoolander 2 Can Teach Us About Marketing

Written By: Victoria Iannotti on 17/02/2016

Zoolander 2 has finally arrived! To celebrate, we take a look at what Blue Steel has taught us about marketing.

5 Times Deadpool Won At Marketing

5 Times Deadpool Won At Marketing

Written By: Ashley Smith on 29/01/2016

I love Deadpool. With an often NSFW response to most situations and a sense of humour to twist even the purest of minds, he’s the hero I never knew I needed. Hyped as THE film release of this year, we count down his best marketing stunts (so far)…

Our Top 5 Christmas Adverts of 2015

Our Top 5 Christmas Adverts of 2015

Written By: Victoria Iannotti on 02/12/2015

Can you guess which will be number one? You might be in for a surprise…

Happy Thanksgiving!

Happy Thanksgiving!

Written By: Victoria Iannotti on 26/11/2015

To celebrate Thanksgiving, we take a look at some of the great Thanksgiving adverts there has been over the years.

Marketing and the Movies

Marketing and the Movies

Written By: Ashley Smith on 25/11/2015

Movies have long held our imagination captive, but only in recent times have we seen the level of marketing, cross promotion and tie-in that we see on a daily basis. But how would one come up with a marketable cross promotion for a film?

How to succeed with Pay per Click Advertising

How to succeed with Pay per Click Advertising

Written By: David Bova on 18/11/2015

Pay per Click Advertising is big business, but it does have its pitfalls if you’re not targeting users properly. Here’s our guide to ensuring your PPC is delivering quality results and ROI…

Meet… John Lewis?

Meet… John Lewis?

Written By: Ashley Smith on 11/11/2015

By now you’ll probably have seen the 2015 Christmas extravaganza that is the John Lewis ad. Great news for us, not so much for one poor chap…

The Recipe for an Effective Content Mix

The Recipe for an Effective Content Mix

Written By: Ashley Smith on 30/09/2015

Want to create an effective content mix? Read on for the perfect solution!

Bounce Rate Blues: How to Beat High Bounce Rates

Bounce Rate Blues: How to Beat High Bounce Rates

Written By: David Bova on 03/08/2015

Bounce Rate is one of the many metrics you can measure within Google Analytics which gives you a clear insight into how people are engaging with and using your website. Let’s look at how we can tackle a high Bounce Rate…

Nobody Panic! #Mobilegeddon Is Here!

Nobody Panic! #Mobilegeddon Is Here!

Written By: Ashley Smith on 21/04/2015
#AprilFools 2015

#AprilFools 2015

Written By: Ashley Smith on 02/04/2015

Yesterday was a day that most of us dread. A day of intense distrust and scepticism. That’s right, April Fools Day! As we glared at each other with suspicion, we came across some fantastic April Fools pranks. Let’s have a look shall we?

Step into Christmas

Step into Christmas

Written By: Ashley Smith on 24/11/2014

It’s that time of year again… The Christmas adverts have been unleashed! We’ve spent hours picking our top 10 just for you…

Internet Marketing vs. Traditional Marketing

Internet Marketing vs. Traditional Marketing

Written By: Hollie MacLeod on 24/03/2014

Today, all businesses are faced with mountains of choice when it comes to marketing their business. Here, we are going to weigh up the pros and cons for both Internet Marketing and Traditional Marketing.

Top 10 Benefits of Having a Website

Top 10 Benefits of Having a Website

Written By: Jen Laurie on 10/03/2014

If you own or operate a business which hasn’t taken that step into the online world, here are 10 reasons that will leave you wondering why you hadn’t done it sooner!

7 reasons your small business should start blogging

7 reasons your small business should start blogging

Written By: David Bova on 03/02/2014

Our pal Karen Reyburn has written this blog about the benefits of blogging. She’s an online marketing expert, working with accountants across the UK and USA. She’s also a prolific blogger and worth listening to when it comes to marketing your business online.

Top 5 Scariest Digital Marketing Mistakes (Videos)

Top 5 Scariest Digital Marketing Mistakes (Videos)

Written By: Ashley Smith on 30/10/2013

In honour of the spookiest night of the year, our superstar Social Media Intern Caitlin has been taking a look at the top 5 scariest brand video fails.

What We’ve Learned From… Visit Scotland

What We’ve Learned From… Visit Scotland

Written By: Ashley Smith on 23/10/2013

Welcome to the third entry in our blog series ‘What We’ve Learned From…’ where we’ll look at the application of digital strategies to the real world. In this post we look at… Visit Scotland!

Conversion Rate Optimization

Conversion Rate Optimization

Written By: David Bova on 15/08/2013

Search Engine Optimization will only take you so far. Being found in the top ten on page one of your desired search engine for your desired search term(s), then having the searcher click through to your landing page is only part of the equation.

Invest in Great Web Development

Invest in Great Web Development

Written By: David Bova on 12/07/2013

Whilst it’ll always seem like an attractive prospect to go with the cheaper option, there is a great deal more to consider than short-term costs, no matter the business!

Facebook Graph Search

Facebook Graph Search

Written By: David Bova on 29/06/2013

Our lives as online practitioners forever changed when a young Harvard dropout by the name of Mark Zuckerberg created Facebook. The onus on Likes and Shares as social media became an incredibly powerful channel for marketing has been huge.

Copywriting Academy Feature

Copywriting Academy Feature

Written By: David Bova on 15/06/2013

Our CEO Iain Gorman was recently featured on Andy Maslen’s blog as part of the “This Much I Know” series of interviews with copywriters.

Mobile Shopping

Mobile Shopping

Written By: David Bova on 01/06/2013

Here at Parachute HQ we are incredibly excited about the capabilities and possibilities in the web development industry with regards to responsive design and mobile web browsing.

How To Get Rid Of Your Creative Block

How To Get Rid Of Your Creative Block

Written By: Victoria Iannotti on 02/12/2016

Here at Parachute, we are all about getting creative and coming up with big ideas. So what do you do when the ideas just won’t come? Let us show you how to get those creative juices flowing again!

Google AdWords Launches New Message Extension

Google AdWords Launches New Message Extension

Written By: Olivia on 21/11/2016

Here at Parachute, we are a big fan of AdWords and all of its capabilities. Welcome, Google Message Extension, the latest way to interact with customers.

Top 5 Halloween Adverts

Top 5 Halloween Adverts

Written By: Jen Laurie on 31/10/2016

It’s fast approaching that time (and one of my personal favorites) of year. YES! Halloween is almost here. Now, before I get too carried away and break out my copy of Hocus Pocus and Nightmare before Christmas; let’s have a look at some of the most frighteningly successful Halloween marketing campaigns that have set themselves apart from the crowd.

Snapchat Advertising

Snapchat Advertising

Written By: Olivia on 29/07/2016

Snapchat consistently stays in the top 10 UK app charts, it’s certainly popular among its users but how can it benefit advertisers?

Video Marketing: Is It Worth It?

Video Marketing: Is It Worth It?

Written By: Victoria Iannotti on 08/07/2016

The online world is overflowing with all kinds of marketing content and video is one that is here to stay. The stats are show that video marketing is here to stay so we tell you the basics you need to know about the world of Video Marketing.

Online Customer Service – Get On It!

Online Customer Service – Get On It!

Written By: Olivia on 29/06/2016

For many customers, social media can be the first point of contact with a business. As such, it’s important to treat enquiries and feedback on your social media channels with the same level of importance as you would if the customer were standing in front of you.

The Rise of the Influencer

The Rise of the Influencer

Written By: Victoria Iannotti on 23/06/2016

With the sudden takeover by ‘Celebrity’ bloggers, we take a look at why they are big business for brands.

The Drunk User Experience

The Drunk User Experience

Written By: Olivia on 10/06/2016

Drunk UX is definitely a thing we can’t stop talking about in the office. Here are our reasons why we think it would be a good idea to (sensibly) have a few drinks and test your website’s interface.

A Parachute Pinterest Guide

A Parachute Pinterest Guide

Written By: Victoria Iannotti on 26/05/2016

Pinterest is one of the newer social networks to offer advertising, so we take a look at what to remember when creating a Pinterest ad!

Radio, Someone Still Loves You!

Radio, Someone Still Loves You!

Written By: Victoria Iannotti on 20/05/2016

With digital advertising showing no sign of slow-down, we focus on humble radio and why you shouldn’t over look its persuasive power.

Is Digital Advertising Singing Its Swan Song?

Is Digital Advertising Singing Its Swan Song?

Written By: Ashley Smith on 12/05/2016

Digital advertising is an integral part of any campaign. That being said, advertisers are beginning to struggle to keep the ads alive with the highly popular trend of adblocking.

Snapchat – The Most Underutilised Social Media Marketing Tool

Snapchat – The Most Underutilised Social Media Marketing Tool

Written By: Olivia on 06/05/2016

We’ve all heard of Snapchat and we’re all partial to a filter or two or ten! Find out how Snapchat is being utilised by savvy business owners and celebrities as a free marketing tool.

Parachute’s 12 Steps to Improve Your Website

Parachute’s 12 Steps to Improve Your Website

Written By: Olivia on 11/04/2016

Spring is here and it’s time to de-clutter your life and your website. We have created our 12 step guide to spring cleaning your site and having the best website around!

Google Announces the AdWords Facelift

Google Announces the AdWords Facelift

Written By: Tajana on 30/03/2016

The Google AdWords platform is undergoing a redesign process to make it easier to navigate and use.

Our Top Female Influencers in The Creative Industries

Our Top Female Influencers in The Creative Industries

Written By: Olivia on 08/03/2016

Parachute celebrates International Woman’s Day by looking at some of the most influential woman in the Creative Industries right now!

Could 360 Degree Videos Change Your Business’ Marketing Approach?

Could 360 Degree Videos Change Your Business’ Marketing Approach?

Written By: Olivia on 24/02/2016

360 degree videos are the latest craze online. With Youtube and Facebook accommodating the format, it’s easy to assume that 360 videos are here to stay. Should we all start promoting our products through 360 videos? Read on to find out how 360 degree videos could enhance your marketing strategy.

What Zoolander 2 Can Teach Us About Marketing

What Zoolander 2 Can Teach Us About Marketing

Written By: Victoria Iannotti on 17/02/2016

Zoolander 2 has finally arrived! To celebrate, we take a look at what Blue Steel has taught us about marketing.

5 Times Deadpool Won At Marketing

5 Times Deadpool Won At Marketing

Written By: Ashley Smith on 29/01/2016

I love Deadpool. With an often NSFW response to most situations and a sense of humour to twist even the purest of minds, he’s the hero I never knew I needed. Hyped as THE film release of this year, we count down his best marketing stunts (so far)…

Our Top 5 Christmas Adverts of 2015

Our Top 5 Christmas Adverts of 2015

Written By: Victoria Iannotti on 02/12/2015

Can you guess which will be number one? You might be in for a surprise…

Happy Thanksgiving!

Happy Thanksgiving!

Written By: Victoria Iannotti on 26/11/2015

To celebrate Thanksgiving, we take a look at some of the great Thanksgiving adverts there has been over the years.

Marketing and the Movies

Marketing and the Movies

Written By: Ashley Smith on 25/11/2015

Movies have long held our imagination captive, but only in recent times have we seen the level of marketing, cross promotion and tie-in that we see on a daily basis. But how would one come up with a marketable cross promotion for a film?

How to succeed with Pay per Click Advertising

How to succeed with Pay per Click Advertising

Written By: David Bova on 18/11/2015

Pay per Click Advertising is big business, but it does have its pitfalls if you’re not targeting users properly. Here’s our guide to ensuring your PPC is delivering quality results and ROI…

Meet… John Lewis?

Meet… John Lewis?

Written By: Ashley Smith on 11/11/2015

By now you’ll probably have seen the 2015 Christmas extravaganza that is the John Lewis ad. Great news for us, not so much for one poor chap…

The Recipe for an Effective Content Mix

The Recipe for an Effective Content Mix

Written By: Ashley Smith on 30/09/2015

Want to create an effective content mix? Read on for the perfect solution!

Bounce Rate Blues: How to Beat High Bounce Rates

Bounce Rate Blues: How to Beat High Bounce Rates

Written By: David Bova on 03/08/2015

Bounce Rate is one of the many metrics you can measure within Google Analytics which gives you a clear insight into how people are engaging with and using your website. Let’s look at how we can tackle a high Bounce Rate…

Nobody Panic! #Mobilegeddon Is Here!

Nobody Panic! #Mobilegeddon Is Here!

Written By: Ashley Smith on 21/04/2015
#AprilFools 2015

#AprilFools 2015

Written By: Ashley Smith on 02/04/2015

Yesterday was a day that most of us dread. A day of intense distrust and scepticism. That’s right, April Fools Day! As we glared at each other with suspicion, we came across some fantastic April Fools pranks. Let’s have a look shall we?

Step into Christmas

Step into Christmas

Written By: Ashley Smith on 24/11/2014

It’s that time of year again… The Christmas adverts have been unleashed! We’ve spent hours picking our top 10 just for you…

Internet Marketing vs. Traditional Marketing

Internet Marketing vs. Traditional Marketing

Written By: Hollie MacLeod on 24/03/2014

Today, all businesses are faced with mountains of choice when it comes to marketing their business. Here, we are going to weigh up the pros and cons for both Internet Marketing and Traditional Marketing.

Top 10 Benefits of Having a Website

Top 10 Benefits of Having a Website

Written By: Jen Laurie on 10/03/2014

If you own or operate a business which hasn’t taken that step into the online world, here are 10 reasons that will leave you wondering why you hadn’t done it sooner!

7 reasons your small business should start blogging

7 reasons your small business should start blogging

Written By: David Bova on 03/02/2014

Our pal Karen Reyburn has written this blog about the benefits of blogging. She’s an online marketing expert, working with accountants across the UK and USA. She’s also a prolific blogger and worth listening to when it comes to marketing your business online.

Top 5 Scariest Digital Marketing Mistakes (Videos)

Top 5 Scariest Digital Marketing Mistakes (Videos)

Written By: Ashley Smith on 30/10/2013

In honour of the spookiest night of the year, our superstar Social Media Intern Caitlin has been taking a look at the top 5 scariest brand video fails.

What We’ve Learned From… Visit Scotland

What We’ve Learned From… Visit Scotland

Written By: Ashley Smith on 23/10/2013

Welcome to the third entry in our blog series ‘What We’ve Learned From…’ where we’ll look at the application of digital strategies to the real world. In this post we look at… Visit Scotland!

Conversion Rate Optimization

Conversion Rate Optimization

Written By: David Bova on 15/08/2013

Search Engine Optimization will only take you so far. Being found in the top ten on page one of your desired search engine for your desired search term(s), then having the searcher click through to your landing page is only part of the equation.

Invest in Great Web Development

Invest in Great Web Development

Written By: David Bova on 12/07/2013

Whilst it’ll always seem like an attractive prospect to go with the cheaper option, there is a great deal more to consider than short-term costs, no matter the business!

Facebook Graph Search

Facebook Graph Search

Written By: David Bova on 29/06/2013

Our lives as online practitioners forever changed when a young Harvard dropout by the name of Mark Zuckerberg created Facebook. The onus on Likes and Shares as social media became an incredibly powerful channel for marketing has been huge.

Copywriting Academy Feature

Copywriting Academy Feature

Written By: David Bova on 15/06/2013

Our CEO Iain Gorman was recently featured on Andy Maslen’s blog as part of the “This Much I Know” series of interviews with copywriters.

Mobile Shopping

Mobile Shopping

Written By: David Bova on 01/06/2013

Here at Parachute HQ we are incredibly excited about the capabilities and possibilities in the web development industry with regards to responsive design and mobile web browsing.