How To Get Rid Of Your Creative Block
Written By: Victoria Iannotti on 02/12/2016
Here at Parachute, we are all about getting creative and coming up with big ideas. So what do you do when the ideas just won’t come? Let us show you how to get those creative juices flowing again!
We Heard It Through The GrapeVINE
Written By: Olivia on 28/10/2016
Ode to a Vine. We say RIP to Vine by reminiscing over our Top 8 Vine’s from the past 4 years. GBNF.
Beware The Walking Dead… And Twitter
Written By: Ashley Smith on 25/10/2016
Bashing brains and breaking Twitter… Beware the Walking Dead.
Twitter Moments: How Does It Help My Business?
Written By: Victoria Iannotti on 20/10/2016
The often ignored new feature of Twitter has had a make-over! Now anyone can create their very own Twitter Moment. So we’re here to show you how to make the most of it.
Welcome Facebook Marketplace!
Written By: Olivia on 13/10/2016
Welcome Facebook Marketplace! That’s right, you can now browse, bid, buy and sell on Facebook’s new interface.
Facebook Hacks For Business
Written By: Olivia on 12/08/2016
With social media becoming integral to people’s lives it has increasingly become the first point of contact that consumers have with businesses. For this reason it’s essential that businesses manage their Facebook in a way that engages and appeals to their target audience. Here are some of our essential Facebook hacks to help your business.
Written By: Olivia on 29/07/2016
Snapchat consistently stays in the top 10 UK app charts, it’s certainly popular among its users but how can it benefit advertisers?
Online Customer Service – Get On It!
Written By: Olivia on 29/06/2016
For many customers, social media can be the first point of contact with a business. As such, it’s important to treat enquiries and feedback on your social media channels with the same level of importance as you would if the customer were standing in front of you.
The Rise of the Influencer
Written By: Victoria Iannotti on 23/06/2016
With the sudden takeover by ‘Celebrity’ bloggers, we take a look at why they are big business for brands.
A Parachute Pinterest Guide
Written By: Victoria Iannotti on 26/05/2016
Pinterest is one of the newer social networks to offer advertising, so we take a look at what to remember when creating a Pinterest ad!
Snapchat – The Most Underutilised Social Media Marketing Tool
Written By: Olivia on 06/05/2016
We’ve all heard of Snapchat and we’re all partial to a filter or two or ten! Find out how Snapchat is being utilised by savvy business owners and celebrities as a free marketing tool.
Instagate: Panic Now!
Written By: Olivia on 17/03/2016
Instagram confirms changes in the timeline display from chronologically to an algorithm and the socialsphere loses it.
Facebook Reactions are Here!
Written By: Victoria Iannotti on 02/03/2016
It’s the moment everyone’s been waiting for! It’s not quite the dislike button that Facebook users have been requesting but in our eyes it’s even better. Now that we have had a while to test out this new update, here’s the low down.
Could 360 Degree Videos Change Your Business’ Marketing Approach?
Written By: Olivia on 24/02/2016
360 degree videos are the latest craze online. With Youtube and Facebook accommodating the format, it’s easy to assume that 360 videos are here to stay. Should we all start promoting our products through 360 videos? Read on to find out how 360 degree videos could enhance your marketing strategy.
Top 10 Tweets of 2015
Written By: Victoria Iannotti on 10/02/2016
2015 was a fantastic year for social sharing. We take a look at the best of the best; the Top 10 Tweets of 2015!
How to grow your Social Influence organically
Written By: Ashley Smith on 10/02/2016
A great online presence has to include a great social media following but how do you achieve this in a natural and organic way that ensures your followers are truly engaged and interested?
Top 10 Tweets of #BTDown
Written By: Ashley Smith on 03/02/2016
Tragedy struck yesterday (February 2nd 2015) when the BT internet service went down nationwide. Naturally, we searched Twitter to find the top ten tweets that perfectly encapsulated the mood of the nation – once the internet came back that is….
15 times Tumblr Owned the Twitter Feed
Written By: Ashley Smith on 03/02/2016
Incase you don’t know, Tumblr is one awesome social media channel. But beware…it’s not for the faint hearted.
5 Times Deadpool Won At Marketing
Written By: Ashley Smith on 29/01/2016
I love Deadpool. With an often NSFW response to most situations and a sense of humour to twist even the purest of minds, he’s the hero I never knew I needed. Hyped as THE film release of this year, we count down his best marketing stunts (so far)…
Friends no longer Reunited
Written By: Victoria Iannotti on 26/01/2016
Our old friend is soon to shut its doors. It was good reuniting with you…
Our favourite online stories of 2015
Written By: Victoria Iannotti on 22/01/2016
2015 was a big year for digital so we’ve had a look a what made us laugh over the last 12 months.
Is A Change Coming at Twitter HQ?
Written By: Victoria Iannotti on 20/01/2016
Twitter are creating a buzz around themselves once more and we take a look at why.
Social Media Highlights 2015
Written By: Olivia on 19/01/2016
2015 was a pretty big year all round so we’ve compiled some of the most popular hashtags of 2015 for you to reflect on before you submerge yourself in all of 2016’s new found glory.
How Celebs Celebrated Thanksgiving 2015
Written By: Victoria Iannotti on 16/12/2015
As we prepare for our own Turkey day, we have a quick flashback to Thanksgiving when no post was left behind! Check out our top posts!
The Best Black Friday Tweets
Written By: Victoria Iannotti on 12/12/2015
Still feeling the bank account burn of Black Friday (and Cyber Monday)? Hopefully some of these tweets ease the pain!
Marketing and the Movies
Written By: Ashley Smith on 25/11/2015
Movies have long held our imagination captive, but only in recent times have we seen the level of marketing, cross promotion and tie-in that we see on a daily basis. But how would one come up with a marketable cross promotion for a film?
Meet… John Lewis?
Written By: Ashley Smith on 11/11/2015
By now you’ll probably have seen the 2015 Christmas extravaganza that is the John Lewis ad. Great news for us, not so much for one poor chap…
Social Media Workshop: Facebook Advertising
Written By: Ashley Smith on 28/10/2015
Want to become the master of Facebook advertising? Read on for our top tips on how to succeed!
The Art of Live Coverage: A Guide Part 2
Written By: Ashley Smith on 29/04/2015
So last week we started this guide by showing you how not to cover an event live. This week, we will conclude this guide by highlighting the most important points to remember. Notebooks at the ready!
The Art Of Live Coverage: A Guide Part 1
Written By: Ashley Smith on 22/04/2015
If you work with social media (and sometimes even if you don’t), you may be faced with the task of covering an event live. The word ‘live’ gives most people palpitations and sweaty palms – and with good reason. You are in a spotlight where one false move could send everything into an abyss.
Written By: Ashley Smith on 02/04/2015
Yesterday was a day that most of us dread. A day of intense distrust and scepticism. That’s right, April Fools Day! As we glared at each other with suspicion, we came across some fantastic April Fools pranks. Let’s have a look shall we?
March Media Madness
Written By: Ashley Smith on 31/03/2015
March has been a busy month for social media platforms – and by social media platforms we primarily mean Facebook. With so many announcements, it was hard to keep track of everything! Let’s have a look at the top tech and social media moments of March.
Facebook Money Transfer Has Landed
Written By: Ashley Smith on 30/03/2015
Ever wish you could just send your friend that money you owe them as soon as they bring it up in a messenger chat? Well, now you can (if you live in the US that is) with only a few clicks!
What We’ve Learned From… Supernatural
Written By: Ashley Smith on 18/03/2015
Supernatural celebrated its tenth birthday recently. Ten years of Sam and Dean brotherly love, Castiel’s inability to comprehend voicemail and of course, the Impala. But what can they teach us about social media?
Leave The Page You Like
Written By: Ashley Smith on 06/03/2015
Facebook has just announced that you might be seeing a dip in your businesses page Likes. The question is why? And what impact will it have on you?
Is this the end of Google+?
Written By: Ashley Smith on 05/03/2015
Google have just announced a significant change to their Google+ social networking platform. What does its future hold?
While You Were Away
Written By: Ashley Smith on 03/03/2015
February has only just left us, but already the start of the year seems like a lifetime ago – especially with social media developments. In the two short months of 2015, we’ve had more updates than we can shake an iPhone at. Here’s a short round up of some of the latest updates to be had from our favourite social media networks… a #ICYMI* if you will. Let’s have a look at the top 5 stories.
Twitter vs. the Troll
Written By: Ashley Smith on 02/03/2015
In the last few months, Twitter has made some drastic improvements in terms of how they connect with their users and keep them safe. The latest announcement continues this trend in the fight against the online troll.
Tweet Tweet! Twitter Lays Some New Eggs
Written By: Ashley Smith on 05/02/2015
Twitter has been a busy little bird recently. In the past few months, the team over at the world’s foremost microblogging platform have been working hard to reinvigorate how users interact with Twitter and the content they can share.
Social Media Highlights 2014
Written By: Ashley Smith on 07/01/2015
2014 was a great year for social media content. We witnessed photobombs galore, record-breaking selfies, and who can forget the ice cold accomplishment that was the ALS Ice Bucket Challenge? Let’s have a look at a few of our viral highlights of 2014…
Written By: Ashley Smith on 29/10/2014
For those of you who haven’t heard of it, Ello appears to be the up and coming social media platform for those in the know. At first glance it seems like every other platform available. However what makes this platform special is that it is completely ad free… and always will be
An Essential LinkedIn Checklist for 2014
Written By: Ashley Smith on 06/10/2014
Welcome back! Are we ready for the 3rd installment in our *deep breath* ‘Essential Social Media Checklist for 2014’? So… are you CluedIn with LinkedIn?
An Essential Facebook Checklist for 2014
Written By: David Bova on 27/08/2014
>Welcome to the second post in our ‘Essential Social Media Checklist for 2014’ series. The next social media platform in our cross-hairs? Facebook.
An Essential Twitter Checklist for 2014
Written By: David Bova on 29/07/2014
Over the next series of posts we will outline how to get the most out of the top six social media platforms on the market, including a handy checklist to help you get things set up and running effectively. To start the ball rolling we’ll have a look at Twitter.
Internet Marketing vs. Traditional Marketing
Written By: Hollie MacLeod on 24/03/2014
Today, all businesses are faced with mountains of choice when it comes to marketing their business. Here, we are going to weigh up the pros and cons for both Internet Marketing and Traditional Marketing.
Top 10 Most Popular Tweets To 2014
Written By: Hollie MacLeod on 03/03/2014
Following from Ellen DeGeneres’ champion tweet efforts at the 2014 Oscars ceremony, we take a look at what other tweets and tweeters have had giant Twitter success.
What We’ve Learned From Breaking Bad
Written By: Hollie MacLeod on 19/02/2014
Those of you who know us will probably be aware that we are big fans of Breaking Bad and here it is again teaching us more lessons that we should consider when online.
What We’ve Learned From…
Written By: Hollie MacLeod on 11/02/2014
Our most recent What We’ve Learned From, comes from a massive well known craze of the past year. I’m sure just about all of you are aware of the phenomenon that is Candy Crush.
Is your business “Pinterest-ing” enough?
Written By: Hollie MacLeod on 04/02/2014
Pinterest is a fast growing social media site with over 10 million unique users. For those of you not familiar, imagine it like a ‘virtual pin board’ where businesses and individuals can scrapbook their brand and what they love online.
Written By: Ashley Smith on 26/11/2013
Trolling is a phenomenon that has taken over the internet and shows no sign of slowing down. Here Caitlin Linskey looks at what it is and why no form of social media is safe from the trolls…
Politicians on Twitter: the Good, the Bad and the Ugly
Written By: Ashley Smith on 11/11/2013
Some things just go together perfectly. Politicians and Twitter? Not so sure about that one. As it stands, 460 UK MPs are active on Twitter. That’s 71% of all MPs in the Britain. In an increasingly digital world it is more important than ever for politicians to have an online presence.
What We’ve Learned From… Visit Scotland
Written By: Ashley Smith on 23/10/2013
Welcome to the third entry in our blog series ‘What We’ve Learned From…’ where we’ll look at the application of digital strategies to the real world. In this post we look at… Visit Scotland!
Social Media Fails in 2013
Written By: Ashley Smith on 03/10/2013
Social media, whilst a great platform for communicating and networking, brings with it a million new ways to publicly embarrass yourself. This can be bad enough for an individual, but when a brand or notable person makes a social media faux pas, the results can be catastrophic. Here we look at ‘What Not To Do’.
What We’ve Learned From… Friends
Written By: Ashley Smith on 19/09/2013
In the latest of our ‘What We’ve Learned From…’ series we’ll be taking a look at what good old Friends has taught us about social media etiquette.