The Parachute 5D Process
We research your business, research your customers and research your competitors.
We learn your processes, marketing and branding strategies, workflow and goals, and align our solution with them.
We visualise what you want to communicate and how it should look. We then integrate the agreed upon aesthetics with a User Interface (UI) and User Experience (UX) strategy to ensure there is a balance between ‘look’ and ‘feel’.
Our ultimate aim is to deliver a striking design, befitting of your brand, that will also accomplish the goals discussed previously.
We also write our code with best practice SEO, UI and UX in mind, so we never lose focus of that end goal; to generate revenue for your business!
Once we’ve rigorously tested everything and we’re all completely satisfied with the end product we’ll prepare to go live.
We receive clearance from NASA to push a big green button and launch your shiny new website onto the interwebs (that’s actually what happens).
And so begins your journey to digital dominance and measurable online success. Punch it, Chewie!
But wait! There’s no guarantee your lovely new website will be found by the right people, if at all.
We can develop and deliver a full digital marketing strategy to help propel your business forward.
By expertly utilising SEO, PPC, Email Marketing, Social Media, Data Analysis and much more we will drive qualified, engaged customers to your website and, more importantly, positively impact the bottom line.
So what are you waiting for?
Our web design process is shaped to build a strong and valuable online identity that increases brand visibility, drives traffic, and grows sales. It’s underpinned by a robust digital strategy with a bottom line focus on revenue generation. We firmly believe a website is an investment IN your business, not a cost TO your business. To make sure we’re on the same wavelength, we spend time really getting to know you AND your industry. What motivates you? How do you define success? What are your goals? Who do you think would win in a fight; a hippo or a velociraptor? We then apply what we’ve learned to the development process.
Firstly, we visualise (we usually close our eyes and hold hands for this bit). What are we trying to communicate? How should it look? What’s your favourite colour? If your brand was a member of the Brat Pack, who would it be? Judd Nelson?! Secondly, we integrate the agreed upon aesthetic with a user interface (UI) and experience (UX) to ensure there is a balance between ‘look’ and ‘feel’. The site needs to be striking and befitting of your brand, but also allow for a simple customer flow through the pages, from landing page to goal completion. The user’s journey through your website is of as much, if not more, importance than how it looks (though trust us, it’ll look tip top).
Our thorough examination of your business allows us a full understanding of the challenges you face. The information we gather will then be put through its paces, informing our tailored strategy, designed especially for your business.
It’s all about earning attention, not grabbing it. Have you ever typed a query into a search engine (probably Google) and sought out the most relevant website returned in the results page? There’s a fairly good chance that you have, and there’s a fairly good chance the site you clicked on wasn’t in the top 5 or 10 results on the first page fortuitously. Rather, best practice Search Engine Optimization (SEO) was almost certainly being utilised to ensure that those 10 results on page one were deemed the most relevant to your search by Google (or whatever your search engine of choice may be). Inbound marketing doesn’t begin and end with SEO though, there’s a wide range of tactics that can be considered alongside search. Pay-per-click advertising, earned social media engagement, great written and visual content, opt-in email marketing. These are all proven inbound marketing channels to your business that will really add measurable value to your marketing endeavours. Remember, content without value is spam!
Our long-term digital strategy ensures that we cultivate a strong and successful online presence for your business. There’s no “one size fits all” approach as far as we’re concerned. We shape our digital marketing efforts to respond to the challenges in your business and the changes in your marketplace, continually seeking to push you forward by analysing data, tracking results and always making improvements.
We know the value of a striking digital image can be priceless. It can make you stand out from the crowd and separate you from your competitors. Therefore we believe your brand should encapsulate everything you and your business stand for. Your values should be entangled, your identity intertwined. It should be an extension of your very core. Also, just like you, it should look absolutely amazing (is flattery getting us anywhere?). If we’re starting from scratch, we’ll work closely with you to define the persona of your brand, helping you find its voice and form to bring it into existence. If it’s a rebranding exercise, we’ll ensure we retain your brand’s core values whilst breathing fresh life into the look and feel of your business.
We like to think of branding as a little bit of head and a little bit of heart. Some of it is strategized and considered, some of it is intuitive and instinctive. We make sure we get the balance just right.
The language your brand speaks, the unique tone of voice, sometimes it’s not what you say, but how you say it. Our team will work with you to give your brand the distinctive character and identity it deserves.
As the heart and soul of your brand, your logo needs to represent you at a glance. It can provide your business with scale and credibility in your communications, setting you apart from your closest competitors and providing you with the edge in your marketplace.