What We Can Do
Our thorough examination of your business allows us a full understanding of the challenges you face. The information we gather will then be put through its paces, informing our tailored strategy, designed especially for your business.
It’s all about earning attention, not grabbing it. Have you ever typed a query into a search engine (probably Google) and sought out the most relevant website returned in the results page? There’s a fairly good chance that you have, and there’s a fairly good chance the site you clicked on wasn’t in the top 5 or 10 results on the first page by accident. Rather, best practice Search Engine Optimization (SEO) was almost certainly being utilised to ensure that those 10 results on page one were deemed the most relevant to your search by Google (or whatever your search engine of choice may be).
Inbound marketing doesn’t begin and end with SEO though. Pay-per-click or PPC advertising plays an increasingly important role. Google AdWords campaigns drive targeted visitors to your site, or to a specially created landing page. Our PPC Glasgow team are at the cutting edge of all thing paid search. The Google Display network brings your campaign to life now too, using innovations such as Gifs or HTML5, the word is spread in a much more creative and impactful way.
Another essential part of the digital marketing mix, finely targeted email marketing to your opt-in database can deliver excellent results. We can help you build an affinity with your customer-base, ensuring that your message is seen and acted upon without being intrusive or overwhelming.
Enter programmatic advertising. In the last six years this online advertising buying method has grown to become a huge portion of the overall industry. We don’t see it slowing down either. Parachute are at the forefront of Programmatic Advertising in Glasgow, and we feel it will play a part in the smartest of digital campaigns for the foreseeable future.
Now an integral element in the global digital advertising sphere, Social Media is another essential building block in the integrated campaign. Facebook advertising, Twitter Advertising and indeed most other social advertising platforms are advancing at a fast pace. Competitively priced entry points combined with accurate targeting, make this an ‘always on the schedule’ channel.
Our long-term digital strategy ensures that we cultivate a strong and successful online presence for your business. There’s no “one size fits all” approach as far as we’re concerned. We shape our digital marketing efforts to respond to the challenges in your business and the changes in your marketplace, continually seeking to push you forward by analysing data, tracking results and always making improvements.