Carefully crafting a new brand for Inspiring Scotland.

Inspiring Scotland is a charity which has worked towards a Scotland where everyone, no matter who they are, no matter where they live, or the circumstances they are born into, has the chance to enjoy a happy, healthy life free from poverty or disadvantage.

Inspiring Scotland approached Parachute to re-brand their organisation from the ground up. A new identity was created with two aims: position Inspiring Scotland as a force for change in Scotland while also exuding their well-established position as a thought leader in the third sector.

Through a vigorous brand workshop exercise, we got to the heart of the brand and a new, fresh Inspiring Scotland emerged. Through a new logo design, colour palette and typography we produced a flexible set of brand guidelines, stationery and a responsive and robust website.